Review for 253 exam

Review for 253 exam - Plato427 BC to 347 BC Harvard...

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Plato—427 BC to 347 BC Harvard College—first systematic fund raising campaign in 1641 King’s college 1758—first press release P.T. Barnum —master of press agentry Propaganda of the deed— Paul Brousse … (in the old days-- murder, bombing, ) an act done in order to draw attention to an idea or grievance in order to get publicity. .9/11 American Industrial Revolution— Dorman B. Eaton —first time to use the words “public relations” to the graduating class at Yale Publicity Bureau in Boston ran by Michaelis Father of PR— Ivy Ledbetter Lee … he and Parker formed the nation’s third publicity agency Non profits grew in the 20 th century Greatest public relations effort in history is WWI Creel Committee -made use of psychological principles of mass persuasion…demonstrated the power of mass persuasion and social influence at a national level…WWI Edward Bernay - nephew of Freud…leading proponent of persuasion. .wrote “crystallizing public opinion” defined PR as …the conscious and intelligent manipulation of the organized
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Review for 253 exam - Plato427 BC to 347 BC Harvard...

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