Design Thinking Methodologies.txt - Design Thinking is the...

Design Thinking is the process through which you try to understand a user,
reconsider assumptions, and reformulate problems to identify alternative
strategies and solutions to address the problem(s). It is an iterative process.
At the same time, design thinking provides a solution-based approach to solving
problems.
The main objective of design thinking is to help people design better products,
processes, services, spaces, strategies, architecture, and experiences. It helps
you and your team develop innovative and practical solutions for your problems.
It is a human-centric, prototype-driven, innovative design process.
Design process can be said to comprise of 7 stages:
1 Define
2 Research
3 Ideate
4 Prototype
5 Select
6 Implement
7 Learn
In this course, you will be familiarized with some of the industry-grade design
thinking methodologies, and these are:
4D UX Methodology
Double Diamond Model
Bootcamp Bootleg
The five W's
The design brief gives the team an idea of what is to be achieved. The Five Ws
will provide answers that are required to define a design job adequately. The
Five Ws of design thinking are: Who, What, When, Where and Why.
Who is the client and target audience? (size, culture, characteristics)
What design solution is the client thinking of? (print, web, video)
When will the design be needed and for how long? (project timescales)
Where will the design be used? (media, location, country)
Why does the client think a design solution is required?
Research process
Once the brief has been defined and agreed upon, a designer starts to search for
relevant information that can be fed into the design process at the ideate
stage.
This research can be either quantitative or qualitative. Quantitative
information would typically have hard statistical numbers about the size and
composition of target user groups.
Qualitative research would have information about what a user group buys or
consumes and what their lifestyle is.
Research Modes
There are two modes of research - Primary and Secondary.
Primary research involves getting direct feedback from clients/users.
Secondary research is the information you obtain from general secondary sources
like consumer market research reports.

Ideate process
During the ideate stage, the research gathered and the constraints established
during the define stage becomes the foundation for the design team. This
information is used to create ideas to tackle the design brief.
During the ideate stage, it will become clear whether there are any
misunderstandings or gaps in the definition stage. It will also give an idea if
sufficient levels of research were carried out.
Prototype process
The ideate stage is where a variety of potential solutions to the design brief
is generated.
Before selecting your solution, you would need to analyze and identify the most
promising of the available solutions. This will allow particular facets to be
tested and will provide a better basis for comparison at the selection stage. In
such circumstances, you can create a prototype.