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Module 38 ALTERNATIVE THEORIES OF PERSONALITY THE COGNITIVE SOCIAL-LEARNING APPROACH Two alternative types of theories were developed o First alternative is cognitive social-learning theory An approach that views personality as the product of a continuous interaction between persons and their environments Principles of learning and behavior Behaviorists felt as though environment were the only things that affected the way people behaved Scientists discovered classical conditioning, operant conditioning, stimulus generalization, discrimination, and extinction Social-learning theory People thought behaviorism had to be extended in two ways o Needed to account for the fact that people often acquire new behavior patterns without personal experience with reward and punishment People learn by modeling Observing and imitating others We look, we learn, we store in memory, we imitate o Needed to examine how our thoughts can influence the effects of reinforcement on behavior Julian Rotter (1954) said what really matters is how we perceive, interpret, and value the rewards in our lives Human behavior is determined by two broad factors Our subjective expectancy that a specific act will be reinforced The value to us of that reinforcement Walter Mischel (1973) proposed a cognitive social-learning theory o Important to consider five “person variables” to understand how individuals interact with their environment Competencies Our mental and physical abilities, social skills, and creative
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This note was uploaded on 04/04/2008 for the course PSYCH 101 taught by Professor Brill during the Fall '07 term at Rutgers.

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