Ekm_790_textbook_kelayakan_bisnis

ekm_790_textbook_kelayakan_bisnis
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Unformatted text preview: BAHAN AJAR Konten Mata Kuliah E-Learning USU –INHERENT 2006 BUKU AJAR STUDI KELAYAKAN BISNIS PENGUSUL SYAFRIZAL HELMI S, SE, M.Si DEPARTEMEN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS SUMATERA UTARA 2006 i DAFTAR ISI Halaman BAB I. Merencanakan bisnis .......................................................... 1 1.1. Membangun Mindset Bisnis …….…….................................... 1 1.2. Ide Bisnis…………… …..........................................................….. 2 1.3. Merencanakan Bisnis ………………….............................................. 3 BAB II. Menjalankan Bisnis …………….............................................. 21 2.1. Memulai Usaha ……..………………....................................................21 BAB III. Aspek Manajemen ………….................................................. 33 3.1. Pengelolaan Manajemen………………............................................. 33 3.2. Fungsi Manajemen……………….................................................... 37 3.3. Konsep Manajemen yang diterapkan di Indonesia………………......... 46 BAB IV. Aspek Pasar …………............................................................ 48 4.1. Pengertian Pasar..........………………............................................. 48 4.2. Macam-macam Pasar ……….................................................... 49 4.3. Pasar sasaran.................................................………………......... 49 4.4. Meramalkan Pasar.............................................……………......... 63 BAB V. Aspek Pemasaran …….......................................................... 66 5.1. Pengertian Pemasaran ..………………............................................. 66 5.2. Marketing MIX ……….............................................................. 67 5.3. Kepuasan Pelanggan...............................................…………....... 69 5.4. Loyalitas Pelanggan.............................................……..……....... 75 BAB VI. Aspek SDM......... …….......................................................... 79 6.1. Perencanaan Strategic SDM ..……………….......................................82 6.2. Human Resources Scorecard ………...........................................108 BAB VII. Aspek Produksi …….......................................................... 108 7.1. Perencanaan Produk......................… .......................................113 7.2. Perencanaan Fasilitas …..........……...........................................122 7.3. Pengendalian Produksi ….........……...........................................132 7.4. Desain Produk dan Jasa........................................................... 135 BAB VIII. Aspek Keuangan .......................................................... 142 8.1. Kebutuhan Dana...........................… .......................................143 8.2.8....
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