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Unformatted text preview: Credence attributes: quality, customer service, warranty service, etc. Note: Different people might hold different opinions on which attributes should belong to the search/experience/credence categories. If you choose this topic, please answer the following question: For each attribute category, please give one real world example. Briefly, each student should give one example for search attributes, one example for experience attributes and one example for credence attributes. You could use one example to capture all three attributes (like the auto example I gave). You could also use different examples to discuss these attributes. Note: there is a first mover advantage here. Each student should discuss a DIFFERENT example (different from examples I listed above, and different from the examples used by other students who answered the question before you)....
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This note was uploaded on 02/22/2011 for the course ACCOUNTING 101 taught by Professor Jamesbrown during the Spring '10 term at Abilene Christian University.
- Spring '10