CH06 - Families and HH - F09

CH06 - Families and HH - F09 - CHAPTER CHAPTER 6 6 THE...

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Unformatted text preview: CHAPTER CHAPTER 6 6 THE AMERICAN THE AMERICAN SOCIETY: SOCIETY: FAMILIES AND FAMILIES AND HOUSEHOLDS HOUSEHOLDS 6-1 Consumer Behavior In The News Consumer Behavior In The News Today, there are more dual-income households and Today, there are more dual-income households and single-parent households than in the 1960s. single-parent households than in the 1960s. Compared to 1960, do you think that the amount of Compared to 1960, do you think that the amount of time parents spend with their kids has: time parents spend with their kids has: Increased Increased Decreased Decreased Stayed the same Stayed the same Source: R. Pear, Married and Single Parents Spending More Time with Children, Study Finds, The New York Times , October 17, 2006 6-2 Consumer Behavior In The News Consumer Behavior In The News If you said If you said increased increased you are correct! you are correct! Many factors seem to be at work: Many factors seem to be at work: Parents spend less time on housework/ Parents spend less time on housework/ maintenance maintenance Parents include children in their leisure time Parents include children in their leisure time Smaller families mean more time per child Smaller families mean more time per child Social norms put pressure on parents to spend Social norms put pressure on parents to spend more time with kids more time with kids What marketing opportunities exist? What marketing opportunities exist? Source: R. Pear, Married and Single Parents Spending More Time with Children, Study Finds, The New York Times , October 17, 2006 6-3 The Nature of American Households The Nature of American Households The Household Influences Most Consumption Decisions The Household Influences Most Consumption Decisions 6-4 The Nature of the American Household The Nature of the American Household Types of Households 1 Household Household Consists of all the people who occupy a housing unit (a house, apartment, group of rooms, or single room designed to be occupied as a separate living quarters). Family Household Family Household One having at least two members related by birth, marriage, or adoption, one of whom is the householder (householder owns or rents the residence). Nonfamily Household Nonfamily Household A householder living alone or exclusively with others to whom he or she is not related. 1 U.S. Census Bureau definition of a household. 6-5 The Nature of American Households The Nature of American Households Family and Nonfamily Households 6-6 The Nature of American Households The Nature of American Households The blended family blended family is a family consisting of a couple, one or both of whom were previously married, their children, and the children from the previous marriage of one or both parents....
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This note was uploaded on 02/22/2011 for the course BMGT 451 taught by Professor Staff during the Fall '08 term at Maryland.

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CH06 - Families and HH - F09 - CHAPTER CHAPTER 6 6 THE...

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