2nd exam 451 terms

2nd exam 451 terms - Study guide for second 451 exam...

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Study guide for second 451 exam -dimensions of brand personality -approach-approach -approach-avoidance -avoidance-avoidance hedonic shopping motive -latent motives researching to identify latent motives ch. 10 types of motives brand switching -Maslow’s needs ch.10 how various products meet Maslow’s needs -emotion -personality trait -brand image -brand equity -brand leverage -perceptual mapping regression analysis schematic memory of a brand enhancing strength of learning -stimulus discrimination -stimulus generalization -vicarious learning -operant learning -shaping -analytical reasoning -iconic rote learning -conditioning -modeling -classical conditioning -low-involvement learning -high-involvement learning -explicit and implicit learning repetition rehearsal elaboration -script -schema accessibility of information evoked set episodic memory chunking capacity of short term memory characteristics of STM learning inferential variables -just noticeable difference cues sensory cues inferential variables = inference? -Ch. 8? ambush marketing
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This note was uploaded on 02/22/2011 for the course BMGT 451 taught by Professor Staff during the Fall '08 term at Maryland.

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2nd exam 451 terms - Study guide for second 451 exam...

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