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Lesson 4 Assignment 5 - Ashley B Hilliard October 4 2010 BA...

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Ashley B. Hilliard 258-10-0169 October 4, 2010- January 21, 2011 BA 541 Lesson#4, Assignment 5 Read Case #12, "VIOXX, Dodge Ball: Did Merck Try To Avoid The Truth?," on pages 196-202 of Business Ethics: A Stakeholder and Issues Management Approach (5 th Edition). Consider and respond to the following questions in an essay of 300-350 words: 1. What were the first warning signals that VIOXX may have been unsafe for patients? 2. Who was responsible in this case for stopping the harm that occurred from the VIOXX drug, and at what point could the harm have been prevented? Explain. 3. Summarize Dr. Topol's ethics as demonstrated in this case. What were his motives here? 4. What role did the sales force representatives play in this case? 5. Who ultimately is to blame in this case for the harm caused by VIOXX? Warning Signs where indicated in emails suggest that Merck knew Vioxx's Dangers at early stage discrediting Merck's feigned ignorance of Vioxx's cardiovascular risks . According to a memo dated Nov. 21, 1996, Merck officials first "wrestled" with the issue of Vioxx's
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