Lesson 5 Assignment 1 - Ashley B. Hilliard 258-10-0169...

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Ashley B. Hilliard 258-10-0169 October 4, 2010- January 21, 2011 BA 541 Lesson#5, Assignment 1 Read Case #9, "Seeking Two Kinds of Greens: Richard Branson's Venture Into Biofuels" on pages 143-145 of Business Ethics: A Stakeholder and Issues Management Approach (5 th Edition). Consider and respond to the following questions in a thoughtful essay of 500-600 words: 1. Do you believe that the production of biofuels is a viable solution for addressing both the world's energy needs and global warming? Why or why not? 2. Does Richard Branson's approach to tackling global warming issues provide a model that should be emulated? Explain your answer. 3. Clearly, Richard Branson believes that addressing global warming can also be a profitable business venture. In your opinion, must business profitability be coupled with solutions to global warming, or can global warming be solved without the constraints imposed by business profitability? The greatest motivator for producing biofuels is the global warming caused by the constant burning of fossil fuels. On the other hand, the biofuels are supposed to cause less
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This note was uploaded on 02/22/2011 for the course BUSINESS BA 541 taught by Professor Dickliter during the Summer '10 term at Andrew Jackson.

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Lesson 5 Assignment 1 - Ashley B. Hilliard 258-10-0169...

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