1 Global Mindset and Culture and Strategy

1 Global Mindset and Culture and Strategy -...

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Course Introduction:  Global  Cross-Cultural Management Reading Set 1 Gosia A. Langa
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What Is Global Mindset? Global Mindset : Ability to develop and interpret criteria for  personal and business performance that are  independent from the assumptions of a single  country, culture, or context; and to implement  those criteria appropriately in different cultures
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Components of Global Mindset    Quadrant 1:  Myself Quadrant 3: Own   Organization Self Quadrant 2:  Others Quadrant 2:  Other Organizations Other Individual Organizational
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Culture Culture  is an implicit agreement among a group  of people concerning what people’s actions mean Most cultures agree on some basic principles but there  is much variation in the details Cultural differences may not be important on the  surface but deeply affect commitments, relationships,  and other critical elements of social interaction Not surprisingly, culture affects business too!
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Class Discussion Question How can we study culture?  How can cultures  be defined? Where does one culture end and another one  begin?
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Expertise of a Global Manager Global strategic expertise – being able to see the big  picture and exercise a balance between national  Adaptive expertise – continuous learning, adaptation, and  flexibility both at personal and organizational levels Cross-cultural expertise – strong knowledge of own and  others’ cultures Interpersonal expertise – excellence in communication,  teamwork, and other organizational behavior skills
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Globalization Globalization implies transcending of national borders Aided by deregulation (ex. Trade liberalization) and technology  (ex. Internet) Increase in airline travel and inexpensive communications Global learning – transfer and sharing of new ideas and  knowledge among units; need to identify synergistic links Why globalize?           
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Entering a Foreign Market Entry modes: Exporting Licensing Strategic alliances Equity joint ventures Wholly owned subsidiaries Why are entry modes  important? Establish legal form in an 
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This note was uploaded on 02/21/2011 for the course MNGT 461 taught by Professor Staff during the Fall '09 term at George Mason.

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1 Global Mindset and Culture and Strategy -...

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