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Hypnotic Copywriting - Hutton, George.pdf - Hypnotic...

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HypnoticCopywritingGeorge HuttonMind Persuasion©MindPersuasion
ContentsIntroductionSlippery SlopeStorytellingCosts and BenefitsHuman InstinctsBuilding TrustCommon DesiresCommon PainOvercoming ObjectionsCause and EffectBasic Strategy OverviewCause Effect LanguagePresuppositionsBest PresuppositionsMilton ModelSocial Proof and AuthorityScarcity, Commitment and ConsistencyReframing ObjectionsStructural ReframesBecome an Objection NinjaPracticeWrite with An IntentionWrite Drunk - Edit SoberMoneySplit TestingSelling ProductsHiring Yourself OutFollow the MoneyFinal WordsContactFurther StudyMind Persuasion Books
IntroductionThe ability to sell with written words is a powerful skill to develop. Onceestablished, all you need is a laptop and an internet connection. While manycompanies require in-house copywriters, once you’ve established your skills,you can work when you want, for as long or as little as you want, and chargeas much money as you want. Once you’ve established yourself, you can writeyour own ticket and truly live the laptop lifestyle. This guide will teach youall you need to know to make that happen. Make no mistake, getting to thatlevel of skill will take a while. Simply by reading this guide, you won’tmagically transform yourself in a world class copywriter. Copywriting is askill, and skills require practice. Some people start off with high levels ofskill and don’t need much practice. Others start off with very low levels ofskill and require a ton of practice just to develop average skills. But whoeveryou are, whatever your level of skills now, the simple truth remains. Themore you practice, the better you’ll get. This guide will teach you what topractice and how. This guide will go far beyond any other copywriting bookor course. This guide will be short on anecdotes and long on technical skills.What Is Copywriting?Stated simply, copywriting is the ability to move people to action throughwritten words. By putting a collection of words in front of a human with amedium level interest, and through the careful use of language, transform thatmedium interest into a red-hot buying desire.What Is Hypnotic Copywriting?Many people toss around the word hypnosis without really understanding it.The hypnosis you will be learning is covert hypnosis. And the mainingredient of covert hypnosis is that nobody will know it is hypnosis exceptyou, the writer. Hypnotic language is based on specific grammaticalstructures. Structures that can be described and practiced. Most courses andbooks on hypnosis talk about the effects of hypnosis, descriptions ormetaphors regarding hypnosis. In this guide, you will learn the specific
linguistic structures of written hypnosis in such a definitive way that you’llbe able to practice just like you would martial arts, or scales on the piano.

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Term
Summer
Professor
B.Pavithran, J.Swathanandan
Tags
Decision Making, Want, Slippery Slope

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