Market Analysis Syllabus S11

Market Analysis Syllabus S11 - Market Analysis MKTG 332 Dr....

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Market Analysis MKTG 332 Dr. Mark Young, myoung@winona.edu , 457-5671 Office: Somsen 109E (MWF 9-10, 1-2; T TH 8:30 – 9:30, 11:00 – 12:00), Classroom: Somsen 317 Text: A Framework for Marketing Management , 4th edition, Kotler & Keller, Pearson Prentice Hall Publisher Course Description: Market Analysis defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites: COB majors & minors - MKTG 300, grade of “C” or better in the mathematics and statistics requirements of the major or minor and University Studies Program written and oral communication skills. Non- COB majors/minors – junior standing. Learning Goals: 1. Communication Skills 2. Collaborative Problem-Solving 3. Responsible Decision Making 4. 5. Application of Marketing Knowledge Market Analysis will provide the opportunity for you to further develop your knowledge, skills, and abilities in direct support of the college’s five primary learning goals. These skills will be reinforced in a marketing-specific context . This will be accomplished by reviewing core terms and concepts from Principles of Marketing and integrating them into frameworks that enhance market-oriented decision making. Market-oriented decision making involves aspects of all five learning goals and incorporates them into one overall course goal. The foundation for
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market-oriented decision making is market analysis. Marketing information literacy skills will also be developed through the use of numerous secondary data sources which will be analyzed and presented through the use of Excel spreadsheets. Specific course learning objectives for each unit are presented in Desire2Learn’s course content section along with assignments, readings, projects and due dates.
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Marketing Department Policies: Academic Integrity: In complying with WSU’s academic integrity policy, the Marketing Department requires that students represent themselves and their work honestly. Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the student’s grade and/or failing them in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. Classroom Etiquette:
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This note was uploaded on 02/22/2011 for the course MKTG 332 taught by Professor Markyoung during the Spring '11 term at Winona.

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Market Analysis Syllabus S11 - Market Analysis MKTG 332 Dr....

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