Samantha, Kaitlin, Melissa, Andrew, Ryan
COMM107 (3601)- Marketing Group Essay
Product managers have two main responsibilities: product planning, and product
marketing. To be a successful product manager, one must master both of those aspects.
product management are both strategic and tactical. Strategically, a product manager must assess
the competition and put out a product based on field. Tactically, they have to bring new products
to the market and promote the product externally with press, customers, and partners. With all of
these responsibilities, it’s clear to see that a product manager has an integral role in the business,
and consumer world. Product managers have a lot of control as to what we buy as a consumer.
When studying to become a product manager, one must major in marketing and complete
courses in advertisement, management, and economics.
They must have a diverse understanding
of the demand and supply of goods, and appropriately apply that knowledge to real-life. Product
management professionals are responsible for managing and strengthening brands. If a product
manager is successful, the business becomes successful because so much of the business is
dependent on how he or she performs.
The demand for product managers is always strong due to
the importance of the job.
Even given the current economic status, product managers are needed.
Perhaps the importance of product managers even increases because it becomes that much harder
to sell your product in a recession. Product managers are the ones who need to figure out how to
do it. Product managers do so much, but people rarely give them the credit they deserve.
is a lot that goes into each product they promote to sell.
The career of a project manager is one in which a professional is responsible for the
marketing and development of goods and services such as cars, houses, and electronics. The
product manager must contain both strategic and tactical attributes. Strategic skills are needed to
compliment the responsibility for “positioning a product, assessing the competition, and thinking