commfinalstudyguide - Chapters 11 12 Definition of Public...

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Definition of Public Communication o The act of public communication involves a transaction between a speaker and an audience Plagiarism and Fabrication o Plagiarism: occurs when a speaker uses the ideas and words of others as his or her own without giving credit to the originator of the material. o Fabrication: making up information or guessing at information and making it appear as being true. Three parameters of public speech o The speech participants are the speaker and the members of the audience. o The speaking setting encompasses where the speech is given, what the time limit is, when the presentation is made, and the attitude of the audience. o The purpose of the speech centers on the speaker’s expected outcomes for the presentation. Six characteristics of an ethical public speaker o Speaks with sincerity o Does not knowingly expose an audience to falsehoods or half-truths that cause significant harm o Does not premeditatedly alter the truth o Presents the true as he or she understands it o Raises the listener’s level of expertise by supplying the necessary facts, definitions, descriptions and substantiating information o Employs a message that is free from mental as well as physical coercion by not compelling someone to take an action against his or her will o Does not invent or fabricate statistics or other information intended to serve as a basis for proof of a contention or belief o Gives credit to the source of information and does not pretend that the information is original when it is not. Steps to prepare a speech o Step 1: decide on a topic or accept the topic assigned to you o Step 2: formulate a statement of central idea o Step 3: collect research that develops the statement of central idea o Step 4: finalize the statement of the central idea, the specific purpose, and the goal that adapts to the listeners and setting of the presentation o Step 5: formulate and organize the body of the presentation so that the goal can be achieved o Step 6: prepare the necessary aids, such as audio, visuals, and computer-generated graphics o Step 7: develop an introduction that previews and a conclusion that summarizes the main points of the presentation
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o Step 8: polish the introduction and conclusion. The introduction should grab the attention of the listeners and orient them with any necessary background. The conclusion should wrap up the presentation and clinch the purpose expressed in the central idea. Two main categories of sources of information o Primary sources of information Sources of information that represent the original reports of the observations or research o Secondary sources of information Sources of information that report, but did not generate, the observations or research Sources of information that speakers seek out o Books, magazines, newspapers, journals, indexes, government publications, special-interest group publications, non-print media, interviews, and computer searches
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commfinalstudyguide - Chapters 11 12 Definition of Public...

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