CHAPTER 3 - The Media as Entertainment Roles of the Media...

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The Media as Entertainment
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Roles of the Media Inform Enlighten Delight Aggravate Enrage Encourage
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Industrial Revolution Late 18 th th Huge changes in all aspects of society (transportation, manufacturing, agriculture, education) Economies changed from manual labor-based to technologically based Technology made work much more efficient, thereby Relaxation now possible; media there to fill void
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Negatives Media supply a tasteless product with little redeeming social value Media waste opportunities to enlighten & enrich Positives Entertainment only one aspect; balances the other functions
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Once just traditional media (newspapers, books, magazines, films, radio, television) Now competing with new media (computers, videogames, iPods, cell phones) Media convergence now the norm
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Newspapers as Entertainment Most novel product of the printing press Early colonial papers provided little entertainment Literacy levels in the North were high, thus leading to cradle of American journalism
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Benjamin Harris Understood the premise of entertaining as well as informing Gets credit for the first attempt at a newspaper, Publick Occurrences, Both Forreign and Domestick Included stories about lustful royalty & bloodthirsty natives Audience loved it; authorities did not; shut down after first issue
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James Franklin Brother of Benjamin Franklin, who was an apprentice to James His New England Courant similar to papers in Included best writers of his day (James Fennimore Cooper), making it popular with the audience Lasted only five years
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Silence Dogood A contributing writer to Franklin’s paper, the
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This note was uploaded on 02/23/2011 for the course MASS COMMU 1301 taught by Professor Fluker during the Spring '11 term at Texas State.

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CHAPTER 3 - The Media as Entertainment Roles of the Media...

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