RSM250 - Alexandra Bottone RSM 250 Case Study#1 Patagonia...

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Alexandra Bottone RSM 250 1/26/10 Case Study #1 Patagonia The first case study that we are focusing on is about a well known company by the name of Patagonia. In just a few paragraphs the case study manages to give us a better insight into how Patagonia began and the revolution of what it is today. Just like any other company today there have been a few adjustments that have needed to be made in order for them to be successful such as organizing the start up of the company and managing funds to research new technologies once it is established. Just like how Nike began Patagonia also started selling its items out of a car. Once the items started selling and the business started growing the company needed to have new structure. Or as The Management of Sport states the company needed organizational structure, which is helpful in determining how things in the business will flow (77). This is very important to any company trying to grow into a strong stable business. Evidence shows that without this kind of organizational structure of command the company may
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RSM250 - Alexandra Bottone RSM 250 Case Study#1 Patagonia...

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