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Unformatted text preview: of diverse target markets. Simply stated if the faculty had more ethnically minorities then they would be able to relative and market a product better because there are almost half on the college campus. Not only would have more ethnically minorities working for the athletic department help their marketing campaign but also how to deal either internal and external diversity. If Dr. Cathy Stewart had more knowledge over ethnic minorities then these issues would not have arose. However, since they did she should have an internal person who is a ethnic minority working for her so that she can relate to the external minorities or diversities. By doing this then the internal diverse person can better related and get more marketing to the external diverse person. The other main issue in the case is the fact that the attendance at these games are on average less then half of what they stadium can hold...
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- Spring '11