Unformatted text preview: achieve in the next 10 to 15 years. This is based on the vision, mission and values of the firm. These elements form the basis of operational plans. My organization uses all of the three types of plan mentioned above. It uses these three types of plans to ensure effectiveness in the organization and help manage the organization through a well directed plan so that efforts can be channelized in a unified direction. These plans help us in knowing the direction towards which we should channelize our efforts and thus makes it possible for us to work more efficiently....
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This note was uploaded on 02/23/2011 for the course MARKETING 330 taught by Professor Peterespeut during the Spring '11 term at University of Phoenix.
- Spring '11