6729522 - Will increasing globalization and new...

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Will increasing globalization and new technologies change how we measure and think about intangible assets? Why or why not? ============= Solution: I agree with the above statement that in the era of globalisation where every day we are facing new  competitors in the market due to which as a counter measure we also need to change policies, market  segment etc. Accordingly so as to meet up with the challenges and to stick on our market share. Before globalisation there was not much competition and hence intangible assets such as goodwill, patents 
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This note was uploaded on 02/23/2011 for the course ACC 305 taught by Professor Allison during the Spring '11 term at Western Intl..

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