Apple_Case_Analysis - Apple Case Analysis February 7, 2011...

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Apple Case Analysis February 7, 2011 Candace Neal Ryan Semien Nathalie Bullock Summary Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Apple Computer Inc was the product of the partnership between Steve Jobs and Stephen Wozniak. Both of these computer gurus invented Apple 1, Apple’s first computer, in the garage
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of Steve Job’s parent’s house. This computer was named Apple in remembrance of Jobs days working on an orchard. After mixed responses from the Apple 1, Job and Wozniak decided to build a more attractive and effective computer, Apple II. As Apple began to grow and become public, profits through annual sales and stock prices also began to grow. The company was able to increase annual sales from $10 million to over $100 million. Apples success drew in competition and in 1981 IBM also released its personal computer. To maintain viability the company continued to release several new computer models which included Apple III and Lisa. In an effort to maintain growth and in a hope for a change that would bring more structure and organization to company Jobs recruited CEO, John Sculley, as Apple’s president and CEO. Upon the recruitment of Sculley, Apple was able to reach and release its biggest computer achievement, Macintosh. Job personally developed the Mac and made it the first PC featuring a graphical interface and a mouse for navigation. This new easy to market computer sold very well increasing Apples fiscal sales in 1984 to $1.5 billion. Though Apple was financially making headways controversy began between Jobs and CEO John Sculley over the direction in which Apple would take. This controversy would end up with Jobs leaving Apple and beginning his own company, NeXT Computers. Apple would remain profitable but was now faced with the challenge of staying innovative and competing with Microsoft. Microsoft released Windows 3.0 which was the first universal software that could run on nearly every PC regardless of the manufacturer. This was a major challenge for Apple since the Mac ran exclusively on Mac OS, and many consumers were moving toward standardized software. Apple replaced Sculley and
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This note was uploaded on 02/23/2011 for the course BUS 221 taught by Professor Rockett,a during the Spring '09 term at Adams State University.

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Apple_Case_Analysis - Apple Case Analysis February 7, 2011...

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