Bass Pro Shops

Bass Pro Shops - Bass Pro Shops is one of the leading...

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Bass Pro Shops is one of the leading nationwide outdoor and sporting goods chains, with over 56 locations in the US and Canada. Once a small bait shop, it now supplies 7,000 independent retail stores. Bass Pro Shops marketing strategy has turned its “bigger-than-life” mission statement into its brand identity (Pardee, 2010, p. 20). Known for its large buildings that houses attractions such as museums, art galleries, live aquariums, waterfalls and mounted wildlife and game displays, enables Bass Pro’s to attract customers over other companies. “The 300,000-square-foot Springfield store is Missouri's top tourist attraction, a retail mecca with more than 4 million annual visitors” (Finn, 2005, para. 2). Bass Pro Shops attractions and store layout are so mesmerizing that customers will travel in excess of 100 miles and stay for hours, in comparison to other competing retailers (Finn, 2005, para. 3). Bass Pros new buildings and renovations are some of the most expensive commodity for the Bass Pro chain. Yet, because of its popularity “ officials in Macon, Ga., and Buffalo, N.Y., offered millions of dollars in infrastructure improvements and tax breaks to persuade Bass Pro to set up shop in their cities (Finn, 2005, para. 6). Bass Pro’s,
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Bass Pro Shops - Bass Pro Shops is one of the leading...

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