chapt 13 bb - Whataremarketingchannels Whatdotheydo...

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What are marketing channels What do they do What do they look like How do you decide which ones  to use?? 1
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Marketing Channels 2 Marketing Channel: A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. A large pipeline that products, their ownership, communication, financing and payment and risk flow through to reach the consumer
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Marketing Channel Functions 3 Specialization and division of labor breaking complex tasks into smaller, simpler ones creates greater efficiency and lower production costs Overcoming discrepancies in quantity, assortment, time and space Providing contact efficiency by cutting the # of transactions required to get products to consumers and making an assortment of goods available in one location
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Channel Intermediaries Channel Intermediaries 4 So who does all of this? What do they do?
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Channel Intermediaries 5 What do they do?? Negotiate with one another to facilitate the change of  ownership between buyers and sellers Physically move products from the manufacturer to 
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chapt 13 bb - Whataremarketingchannels Whatdotheydo...

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