Chapter Powerpoints

Chapter Powerpoints - Theory o Explains how or why...

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Click to edit Master subtitle style  2/25/11 Why research? “What are we here for?”
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What is research? o Questions and answers o CSI? o We do social science research
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Social Science? o Empirical=observations and experiences of  communication o Proprietary=$$$$$$$$ o Scholarly= R1 Universities
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Goals of research o Describe communication and relationships o 1. Describes behavior o 2. Finding the cause of behaviors o 3. Predicting behaviors o 3. Explaining behaviors
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Goals of research o Describe communication and relationships o 1. Describes behavior o 2. Finding the cause of behaviors o 3. Predicting behaviors o 3. Explaining behaviors
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Unformatted text preview: Theory o Explains how or why something happens o Way of thinking and seeing the world o Types of research o Quantitative=“numbers” o Qualitative=“Researcher” Hypotheses=“I Think” o Statement about the relationship between two or more variables. o “As the semester carries on (time), quiz scores will improve (productivity) Research Questions=“Is?” o Asks relationship between variables o “What is the relationship between current events knowledge and writing ability?” “Law of the Hammer” “Mixed Methods?”...
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This note was uploaded on 02/24/2011 for the course JOUR 304 taught by Professor Karlis during the Spring '11 term at South Carolina.

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Chapter Powerpoints - Theory o Explains how or why...

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