analyzingqualititativeresearch

analyzingqualititativeresearch - Analyzing...

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Click to edit Master subtitle style  2/25/11 Analyzing Qualititative Research JOUR 304
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Analyzing vs. Interpret o Analyzing-recognizing patterns and themes,  ex. smokers started before they were legal o Interpreting-making sense of the patterns or  themes, ex. smokers started because of social  desirability, conformity….did tobacco  companies really target youth?
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Too much time on your hands o Inductive, so data collection and analysis is  cyclical…start and stop again o Analyzing > Collection o Analytical memos- help guide, save time o Save time: Make graphs to organize data o Code it and Categorize it-makes it  manageable, ex. Age- Under 18, 18-22, 22-25, 
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Organization  Categories= Literature or data
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Grounded Theory  (Glaser and Strauss, 1967) o “Constant Comparative” o Theory is defended and built from data and  categories o They are fluctuating until final stages of project
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This note was uploaded on 02/24/2011 for the course JOUR 304 taught by Professor Karlis during the Spring '11 term at South Carolina.

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analyzingqualititativeresearch - Analyzing...

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