Quantitative - JOUR304 Numbers Characteristics o Objectivity Statistics Deductive o o o Modelofresearch o Researchpurpose(Intro Liter

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Click to edit Master subtitle style  2/25/11 Quantitative Research JOUR 304
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Numbers?  Communication Phenomena 
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Characteristics o Objectivity o Statistics o Deductive o Test propositions developed from theory
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Model of research o Research purpose (Intro) o Literature (Review) o Research questions and hypotheses o Research Methods (Methodology) o Validity and Reliability
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Defining Variables 1. Concepts (children, violence, television) 2. Constructs (Is there a link between children,  violence and television? What is it?) 3. Variable (H1: Children are influenced by  violence on television) 4. Operationalizations: Children (home- schooled, private school, public school),  Television (number of hours, time of day)
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§ Specific way to measure and observe  variables in research § Ex. Recall: the number of questions correct,  images recalled § Ex. Time: Time spent on webpage, time spent  on video
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This note was uploaded on 02/24/2011 for the course JOUR 304 taught by Professor Karlis during the Spring '11 term at South Carolina.

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Quantitative - JOUR304 Numbers Characteristics o Objectivity Statistics Deductive o o o Modelofresearch o Researchpurpose(Intro Liter

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