11.9.10 Econ

11.9.10 Econ - elastic or inelastic. Factors that Influence...

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11/9/2010 Econ Notes Intro Econ: Applied US Brewing Industry Demand: - stable - some brands normal, some inferior - Market = inelastic, Brand = Elastic Supply: - Economies of scale (“millcoorweiser”) - Craft Segment: the new entrants - Imports: more entry - Success = cost control, quality, image (examples: AB, Sam Adams) Remarkable Entrepreneurs (Busch III; Murphy; Koch) 2008: Recession; ABInBev; MillerCoors High Concentration but Low BTE Notes Demand: we think about whether demand is increasing or decreasing, whether demand is
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Unformatted text preview: elastic or inelastic. Factors that Influence Demand 1. Tastes 2. Income 3. Population 4. Price of Other Products 5. Price of the Product Itself a. Remember These? Focus Groups, Taste Inference, and The Demand for Beer Demand Reducer -Carb and health concerns-Cocktails and wine = more sophisticated-DUI stringency-Taste profile: bitter for a sweet tooth generation Demand Enhancer-Male and Female acceptability-Social activity-Brand ID = image or badge-Inexpensive buzz...
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11.9.10 Econ - elastic or inelastic. Factors that Influence...

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