This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: elastic or inelastic. Factors that Influence Demand 1. Tastes 2. Income 3. Population 4. Price of Other Products 5. Price of the Product Itself a. Remember These? Focus Groups, Taste Inference, and The Demand for Beer Demand Reducer -Carb and health concerns-Cocktails and wine = more sophisticated-DUI stringency-Taste profile: bitter for a sweet tooth generation Demand Enhancer-Male and Female acceptability-Social activity-Brand ID = image or badge-Inexpensive buzz...
View Full Document