McDonaldization Lessan[1]

McDonaldization Lessan[1] - McDonaldization George Ritzer...

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McDonaldization George Ritzer
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Rationalization We live in a unique period of history. One which is defined by Rationalization (Max Weber) Rationalization – the philosophical assumption that social systems should operate in a stable, predictable, and efficient manner.
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Rational Society and Bureaucracy Rational society is one based on calculated principles rather than tradition This concept became popular from the enlightenment period, in which rational thought became the supreme generator of knowledge Bureaucracy – an organization rationally designed to perform tasks efficiently Bureaucracy is a major component in rational society
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Composition of Bureaucracy 1. Specialized Jobs 2. Chain of Command 3. Ruled by principles 4. Impersonal and Equal 5. Competence base jobs 6. Home of the MEMO
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Globalization Globalization – the principles of rationalization applied to the structure of the global economy Globalization is the idea that goods and services should be produced according to a stable, efficient, and predictable manner Globalization is a Global Scale Rational Society
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Outsourcing Outsourcing – cutting cost (making the product economically efficient) by finding the lowest bidding labor pool. Outsourcing is “rational” because it makes products cheaper. http://www.youtube.com/watch?v=TEhxAooyobU Outsourcing is connected directly to the principles of globalization
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George Ritzer Sociologist who studied the process of
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McDonaldization Lessan[1] - McDonaldization George Ritzer...

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