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MKT 3401 Test 1

MKT 3401 Test 1 - TestQuestion1:AccordingtoJohnCamp, 1...

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8/30/07 Test Question 1: According to John Camp, what is required to be successful? 1. Market yourself--you have to be able to put yourself in a position where people can see  you, you have to get exposure (not a social butterfly, but someone who's recognized… Not just Kelli Eason, but Kelli Eason of Patton Boggs) o Speak at seminars, get out there, write and get published  2. Sell Yourself--know how you are, how you look, how people perceive you, how people  think of you when you don't know they're looking at you 3. Maintain Contacts--networking! Legitimately and naturally network, go out and market  yourself and be seen, but most importantly, maintain contact (don't say network, that's  third grade, say maintain contact) o Do it however you see fit, but it's a wonderful way to let people remember you 4. Build Relationships--when you're able to do this, you're able to have access to individuals  and maintain contacts and people will be more trustworthy of you o Charles was able to sell the Sports Illustrated building b/c he maintained contacts  and built relationships (dad's doctor jew friend…largest owner of federal real  estate because Charles' dad helped him in the 40s…went to Charles to sell it)   Test Question 2: What traits do you need to be successful? 1. Be creative--not so fancy and flashy, inside/outside the box…but  innovative o Big or small, whatever, you need to be able to think of ways that opportunities  can be gained  o If you have ideas, you then need to be able to sell yourself and your ideas 2. Aggressive--our generation thinks of aggressive as football players…but really it's being  able to overcome distractions/disappointments, etc that come your way o You need someone to tell you no and be mean, and then you have to be  aggressive enough to turn it around and make it work  o For the business world, aggressive=handle disappointment, being told no, failure o Overcome failure!  3. Enthusiastic--you can't get weighed down in misery…it can't be laughter every day in a  serious law firm, but you have to have enough of a skip in your step to not be bored or  miserable all the time  o Be intense, furious and focused, but be energetic too 4. Smart--be able to think through situations and figure things out o A 4.0 GPA is fabulous, but if you don't have it, still be able to figure out complex  relationships, problems, situations o The ones who rise from those problems are the smart ones 5. Honesty--when the Wall Street Journal does a survey of traits Fortune 500 companies  look for in graduates…honesty wasn't even ranked until 2003 o
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