Study Guide, Test 1

Study Guide, Test 1 - Study Guide, Test 1 1. What is...

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Study Guide, Test 1 1. What is required to be successful? - Must know how to market yourself o Knowing who you appeal to o What you can offer - Must know how to sell yourself - Know people o The more people you know the farther important information will travel o Networking - Maintain contacts o Cultivating and maintaining relationships 2. Traits of a successful person: - Creativity o Thinking in and outside the box o Innovative - Aggressiveness o Being able to overcome failure, and turning things around - Enthusiasm o Cannot be weighed down by failure o Be intense, furious, focused, and be too energetic - Smart o Being able to think through situations and successfully getting through them o The ones who arises from those problems are the smart ones - Honesty o They look for interpersonal communication skills, ability to work in teams, and honesty (in that order), and finally core competency o Honesty is something that you either know it or you don't o If you're not honest, you're going to get caught…guaranteed--police, IRS, parents may not catch you, but someone will see you being dishonest and will whisper it to someone who tells someone else…it only grows and eventually everyone knows 3. How to sell yourself: - Al Marabian: “emotional impact you bring upon others to make them like you, likeability factor” o Ex: Hilary Clinton - 38% of emotional impact is vocal o Boredom, repetitive o Bitterness o Pause, it will capture and gain the attention of the audience
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- 55% of emotional impact is the visual delivery o Facial expressions o Default look, the look you have when no one is looking at you o Head movement which leads to eye contact Critical part of eye contact is to not over react at what you see Ignore distractions o Dress Ed Lundy: “Dress one notch above what is expected” o Hands Legal pads are a good way to occupy your hands o Feet Help project, and place one ahead of the other to prevent swaying - 7% of emotional impact is the verbal arrangement of a presentation o If the package of content is weak, you lose everything o “Content package is King” 4. Creditability - the belief that we have in you, and in others 5. The Four Marketing Management Philosophies: - Production Orientation: the internal look at what a company does best o A market is needed - Sales Orientation: there must be a skilled sales force to promote the product o The force that is compiled does not produce anything but they go out and move the product o Ex: Avon, Amway o If your first job is in sales, the company will put the product in your hand and send you out to sell it - Marketing Orientation: is when you satisfy the customer’s needs with the appropriate product or service - Societal Orientation: is the combination of marketing orientation, while keeping the environment and society safe o Ex: Ben and Jerry’s Ice Cream, before they were popular they were
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This note was uploaded on 02/25/2011 for the course MKT 3401 taught by Professor Jaber during the Spring '08 term at LSU.

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Study Guide, Test 1 - Study Guide, Test 1 1. What is...

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