Unformatted text preview: moderate 4. Threat of new entrants: entry barriers in the soft drink market are considered high, so the threat of new entrants is low. Brand recognition of Pepsi and Coke serves as one barrier, another is the distribution channels of the two, and lastly Coke and Pepsi dominate the grocery store 5. Threat of Substitutes: Low, consumer buying habits, brand loyalty, and channel availability...
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- Spring '06
- Advertising, Brand, Soft drink