Coca-Cola

Coca-Cola - moderate 4. Threat of new entrants: entry...

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1. Buyer Power: brand loyalty, control of distribution channels, low price, and the small number of suppliers result in relatively low buyer power in the beverage industry 2. Supplier Power: the power more likely resides with Coca-Cola 3. Rivalry among existing firms: two largest players are Coke and Pepsi, intense competition on brand image and to key distribution channels, industry rivalry is low to
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Unformatted text preview: moderate 4. Threat of new entrants: entry barriers in the soft drink market are considered high, so the threat of new entrants is low. Brand recognition of Pepsi and Coke serves as one barrier, another is the distribution channels of the two, and lastly Coke and Pepsi dominate the grocery store 5. Threat of Substitutes: Low, consumer buying habits, brand loyalty, and channel availability...
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This note was uploaded on 02/25/2011 for the course MGT 3830 taught by Professor Unknown during the Spring '06 term at LSU.

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