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Unformatted text preview: both its economic and its noneconomic environment. §Recognizing that a company operates not only within markets but within a society is critical. §A basic agreement or social contract exists between the business institution and society. §Managers must respect and adhere to society’s expectations. §This contract defines the broad duties that business must perform to retain society’s support, but these duties are often ambiguous....
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This note was uploaded on 02/26/2011 for the course BUSINESS Bus061 taught by Professor Hidi during the Spring '11 term at West Valley.
- Spring '11