chapter08-1 - CHAPTER 8 Implementing Strategies: Marketing,

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CHAPTER 8 Implementing Strategies: Marketing, True/False The Nature of Strategy Implementation 1. Less than 2 percent of strategies formulated are successfully implemented. Ans: F Page: 276 2. Being long term in nature, strategy implementation affects top and middle managers and not the lower-level employees. Ans: F Page: 276 3. Sabotage of strategy-implementation efforts is possible on the part of managers and employees who are not committed to the business. Ans: T Page: 276 4. The lives of all employees are directly affected by strategy implementation. Ans: T Page: 276 Marketing Issues 5. An example of a marketing decision is whether or not to limit the share of business done with a single customer. Ans: T Page: 276 6. Given that most information on individuals is available online, the extent to which companies can track individuals’ movements on the Internet is not a marketing issue of great concern to consumers today. Ans: F Page: 277 169
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7. Market segmentation and its counterpart, target marketing, rank as marketing’s most important contribution to strategic management. Ans: F Page: 277 8. The most important marketing concepts that affect the success of strategy implementation efforts are market segmentation and product positioning. Ans: T Page: 277 9. The subdividing of a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is the definition of market segmentation. Ans: T Page: 278 10. Market segmentation is most widely used in implementing strategies for large, multinational companies. Ans: F Page: 278 11. The most common bases for segmenting markets are geographic and demographic. Ans: T Page: 278 12. Segmentation is the key to matching supply and demand. Ans: T Page: 278 13. The marketing mix component factors are product, place, promotion, price and people. Ans: F Page: 278 14. With market segmentation, a firm can operate with limited resources. Ans: T Page: 278 15. Promotion includes advertising, personal selling, sales promotion, publicity and financing. Ans: F Page: 278 170
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16. Segmenting industrial markets is generally simpler and easier than segmenting consumer markets. Ans: F Page: 278 17. Matching supply and demand minimizes the number and severity of stock-outs. Ans: T Page: 279 18. A marketing issue of increasing concern to consumers today is the extent to which companies can track individuals’ movement on the Internet. Ans: T Page: 281 19. Product segmentation involves developing schematic representations that reflect how competitors’ products or services compare to your firm’s. Ans: F Page: 281 20. Market segmentation is followed by market diversification strategy. Ans: F
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chapter08-1 - CHAPTER 8 Implementing Strategies: Marketing,

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