Disney Product-position map

Disney Product-position map - Disneys TV channel Many...

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Product – Positioning Map (Disney) An organization position is the customer’s view of the organization’s vision. As The Walt Disney Company stated that: Mission Statement: "At the Walt Disney Company we are committed to a standard of excellence in every aspect of our business and in every corner of the world, Walt Disney’s business is to attract audience and make them happy, ff course the kids before adults, according to these statements I thought that when I do a product positioning map for Disney I should figure out what’s make people interested in and how they see Disney. On other hand what make Disney influence people and does these influence high convenience or low convenience for customers High Convenience The Walt Disney logo is famous Disney’s characters Movies ( Innovative ideas) Disney themes park ( 11 theme parks and several) Channels High Influence The Disney stores retail chain Low influence
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Unformatted text preview: Disneys TV channel Many employee Money investment Low Convenience The Walt Disney logo is famous , Disneys characters, and Movies : is placed in the upper left quadrant due to that influence kids, have for their services and easy of delivering the service Disney themes park, and channels : is placed in the upper right quadrant due to themes may not influence more people and kids, the themes need people to go where it place, and there is a lot of channels kids could watch. The Disney stores retail chain: is placed in the lower left quadrant due medium influence customer, not very convenient locations. Many employees , and money investment : is placed in the lower left quadrant due low influence, and not very convenient. People or kids may not be attracted by the large amount capital that Disney has or how many employee does Disney has as much they influence by the movies, the parks, and so on....
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Disney Product-position map - Disneys TV channel Many...

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