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Disney_Product-position_map

Disney_Product-position_map - that when I do a product...

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Product – Positioning Map (Disney) An organization position is the customer’s view of the organization’s vision. As The Walt Disney Company stated that: Mission Statement: "At the Walt Disney Company we are committed to a standard of excellence in every aspect of our business and in every corner of the world, Walt Disney’s business is to attract audience and make them happy, ff course the kids before adults, according to these statements I thought
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Unformatted text preview: that when I do a product positioning map for Disney I should figure out what’s make people interested in and how they see Disney. On other hand what make Disney influence people and does these influence high convenience or low convenience for customers High Convenience Universal studio Warner-Brothers Six Flags High Influence MGM Sea World - Orlando, FL Low influence sanrio (china) the owner of hello kitty trademark Low Convenience...
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