Exam - Question 1 The four steps in customer relationship relation management a Identify customers and get to know them in as much detail as

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Question 1: The four steps in customer relationship relation management: a- Identify customers and get to know them in as much detail as possible. b- Differetiate among these customers in terms of both their needs and their needs and their value to the company. c- Interact with customers and find ways to improve cost efficiency and the effectiveness of the interaction. d- Customize some aspects of the good or services that you offer to each customer. This means treating each customer differently based on what has been learned through customer interactions. CRM allows firms to talk to individuallcustomers and to adjust elements of their marketing programs in light of how each customer reacts. The CRM trend facilitates one-to-one marketing, a term popularized in the writing of Peppers and Martha Rogers.CRM is about communicating with customers, and abut customers being able to communicate with a company up close and personal. CRM systems are applications that use computers, specialized computer software, database, and often
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This note was uploaded on 02/26/2011 for the course BUSINESS Bus 063 taught by Professor Hidi during the Spring '11 term at West Valley.

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Exam - Question 1 The four steps in customer relationship relation management a Identify customers and get to know them in as much detail as

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