How Is Selling Price determined

How Is Selling Price determined - sales objectives. Pricing...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
How Is Selling Price determined? Pricing : Process of determining what a company will receive in exchange for its product. It is the second major component of the marketing mix. Setting prices involves understanding how they contribute to acheiving the firm`s
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: sales objectives. Pricing objectives : are the goals that sellers hope to achive in pricing products for sale. Pricing decision are also influenced by the need to compete in the market place, by social and ethical concerns, and even by corporate image....
View Full Document

Ask a homework question - tutors are online