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Strategic Management Test 4

Strategic Management Test 4 - 1. a Lessthan10percent...

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Strategic Management Test 4 1.  What percent of strategies formulated are successfully implemented? a.        Less than 10 percent     b.  About 30 percent c.  Between 40 to 60 percent d.  Approximately 66 percent e.  More than 80 percent 2.  What level of management is directly affected by strategy implementation? 3.  Subdividing a market into distinct subsets of customers according to their  needs and the way they buy and use a product or service is 4.  Which of the following variables are not directly affected by market  segmentation? 5.  Which variable would be considered part of the product element of the  marketing mix? a.  Advertising b.  Packaging
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c.  Payment terms d.  Inventory levels and location e. Publicity 6.  Looking for a vacant niche helps a company determine 7.  Which of the following is (are) true about two different market segments? 8.  Which of these obligations generally must be met, regardless of  circumstances? 9.  What is the most widely used technique for determining the best contribution  of debt and stock? a.  Debt-to-stock ratio b.  Earnings per share/earnings before interest and tax analysis c.  Gross profit analysis d.  Capital asset pricing model e.  Present value analysis
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