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Unformatted text preview: 0.04 High investment with high risk involved. 0.04 0.08 Limited range of target audience mainly Children. 0.05 0.05 Total 1 1.93 Opportunities What are strategies Disney could follow to best utilize its major strength? What strategies would allow Disney to improve upon its weaknesses? • Move into different segments • Proper inventory management • Market development in untapped countries • Reduction in operating costs. • Disney music channel • Benchmarking to improve management practices. • Disney school of management and training • Online Websites • Develop more attractions for theme park. With help of/ http://www.mba-tutorials.com/marketing/348-walt-disney-swot-analysis.html Good book to be read Leaders: The Strategies for Taking Charge Summary of book Copyright 1985 by Warren Bennis and Burt Nanus Harper and Row, Publishers, Inc. 10 East 53rd Street, New York, NY 10022...
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- Spring '11
- Management, Walt Disney Parks, Walt Disney Studio