Unformatted text preview: 3. Positioning: design a good or service to meet a segment’s needs and develop a marketing mix that will create a competitive • Segmentation : is the process of dividing a large market into smaller pieces based on one or more meaningfully shared characteristics. (You can’t pleas people all the time, so you need to take your best shot) • Segmentation variable : Are dimensions that dived the total market into fairly homogeneous group, each with different needs and preference. • Segment consumer market :...
View Full Document
This note was uploaded on 02/26/2011 for the course BUSINESS Bus 063 taught by Professor Hidi during the Spring '11 term at West Valley.
- Spring '11