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Walt Disney SWOT Analysis - Walt Disney SWOT MATRIX...

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Walt Disney SWOT MATRIX Analysis Strengths 1. It is the largest media and entertainment company in the world. 2. It has become one of the biggest Hollywood studios. 3. Disney Company owns 11 theme parks and several channels. 4. Disney employees 150,000 people. 5. Innovative ideas 6. Global standardization 7. Increasing trends in overall revenues and profits. 8. Disney holds US$ 62.497 billion of assets. 9. Popular characters 10. High brand awareness among the people. 11. Differentiation 12. The Walt Disney logo is famous. 13. Walt Disney was ranked 8th in the Top 100 Global Brands. Weaknesses 1. High operating cost 2. Frequent change in top management 3. The $1.8 Billion park have only 16 attractions. 4. Religious welfare group protest against the release of material which was found offensive by many people. 5. Poor working conditions in factories that produce their merchandise. 6. Disney was also criticized by animal welfare group for their caring procedure for animals at Disney’s Animal Kingdom 7. theme Park.
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