Walt Disney SWOT MATRIX Analysis

Walt Disney SWOT - 1 Added a new music channel(S3,O4 1 Added 2 new management W2,O7 5 Disney music channel 2 Training the employee to be

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Walt Disney SWOT MATRIX Analysis Strengths Weaknesses 1. It is the largest media and entertainment company in the world. 1. High operating cost 2. It has become one of the biggest Hollywood studios. 2. Frequent change in top management 3. Disney Company owns 11 theme parks and several channels. 3. The $1.8 Billion park has only 16 attractions. 4. Disney employees 150,000 people 4. Poor management 5. Innovative ideas 5. High investment with high risk involved. 6. Global standardizatio n 6. Continuous innovative ideas are required 7. Increasing trends in overall revenues and profits 7. Limited range of target audience mainly Children.
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8. Disney holds US$ 62.497 billion of assets. 8. Poor working conditions in factories that produce their merchandise Opportunities 1. Move into different segments 2. Proper inventory management 3. Market development in untapped countries SO Strategies WO Strategies 4. Reduction in operating costs.
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Unformatted text preview: 1. Added a new music channel (S3,O4) 1. Added 2 new management( W2 ,O7) 5. Disney music channel 2. Training the employee to be innovation (S4,O7) 2. Find new film’s technology to reduce production(W1, O4) 6. Benchmarking to improve management practices 3. Pay money to get more attraction for theme park (S 8,O8) 7. Disney school of management and training 8. Develop more attractions for theme park Threats ST Strategies WT Strategies) 1. Security Threats due to terrorism Add theme park around the world(S 1,S6, T3) Added healthy environment to the working conditions(W5,T1) 2. Employee retention Change the managers who hasn’t innovations ideas(W2,T2) 3. High competition in Media Industry 4. Facing fierce competition from Paramount 5. Social and ethnic groups 6. High demanding market in terms of innovation....
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This note was uploaded on 02/26/2011 for the course BUSINESS Bus 063 taught by Professor Hidi during the Spring '11 term at West Valley.

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Walt Disney SWOT - 1 Added a new music channel(S3,O4 1 Added 2 new management W2,O7 5 Disney music channel 2 Training the employee to be

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