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Unformatted text preview: successful – under the pressure of impossible deadlines. Table of Contents Executive Summary 1 Origin of the Report 2 Objective of the Study 2 Methodology and Source of data 2 Major Segmentation of GM 3 Difference of Target Market Decisions of AM & GM 4 GM’s Positioning 5 Reason of Using Off-road Vehicles 6 Segmentation, Positioning, Targeting Recommendation 7 Other Marketing Recommendation 8 Recent Information 9-10 Bibliography 11...
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This note was uploaded on 02/26/2011 for the course MGT 101 taught by Professor Yyy during the Spring '11 term at Alaska Pacific University.
- Spring '11