Module 56 - Module 56 Social Influence Conformity and...

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Module 56: Social Influence Conformity and Obedience Chameleon effect: we are natural mimics—unconsciously mimicking others’ expressions, postures, and voice tones to help us feel what they are feeling. e.g. we feel happy around a group of happy people –mood linkage. Automatic mimicry is an ingredient in the ability to empathize with others. Group Pressure and Conformity Conformity: adjusting one’s behaviour or thinking to coincide with a group standard. - Asch found that people will conform even when a judgment is clearly incorrect - Conformity increases when we feel incompetent/insecure, admire the group’s status and attractiveness, have made no prior commitment to a response, are being observed by members of the group, come from a culture that strongly encourages respect for group standards, and are in a group with at least 3 members (all unanimous in their decision). Normative social influence: influence resulting from a person’s desire to gain approval or avoid disapproval.
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