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Unformatted text preview: after 3 seconds, and rarely recalled them at all after 12 seconds. Working capacity: short-term memory typically stores seven or so bits of info (give or take 2)called Magical Number Seven, plus or minus two by George Miller Rapid decay with no rehearsal Long-Term Memory Capacity: essentially limitless an average adult has about a billion bits of info in memory and a storage capacity that can accommodate about a thousand to a million times that amount. Duration: forgetting occurs as new experiences interfere with our retrieval and as the physical memory trace decays. Synaptic Changes Synapse: sites where nerve cells communicate with each other through their neurotransmitter messengers....
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- Fall '09