Module 25 - Encoding - Getting Information In

Module 25 - Encoding - Getting Information In - Module 25:...

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Module 25: Encoding: Getting Information In Automatic processing: unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information (e.g. word meanings). Can’t be shut off. We automatically process information about: - Space: while reading texts, you often encode the place on a page where certain material appears; later, when struggling to recall the info, you may visualize its location. - Time: while going through your day, you unintentionally note the sequence of the day’s events. Later, when you realize you left something somewhere, you recreate the sequence of what was done that day and retrace your steps. - Frequency: you effortlessly keep track of how many times things happen, enabling you to realize “this is the third time I’ve run into her today.” -- We encode and retain vast amounts of info automatically, but we remember other types of info only with effort and attention. Effortless processing: encoding that requires attention and conscious effort. Often
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This note was uploaded on 02/26/2011 for the course PSYCH 101 taught by Professor Ennis during the Fall '09 term at Waterloo.

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Module 25 - Encoding - Getting Information In - Module 25:...

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