b fin discussion board 2

b fin discussion board 2 - Part 1 The article from CNN Why...

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Part 1: The article from CNN “Why doing good is good for business” puts a new spin on business. Honestly, I liked reading this article because this is the way I think business should be. I have always liked business for its critical thinking skills and risks. However, I hated the cut throat “screw everyone over to benefit your own self” attitude that was/and still is the mindset in the business world. Dov Seidman, an ethical genius, has influenced the corporate culture of business tremendously and will impact it for years to come. He points out that “companies that ‘outbehave’ their competitors ethically will also tend to outperform them ‘financially’” and that convincing people to do the right thing will differentiate between the brands that last a few years and those that last a lifetime. Nowadays, due to the rise and intelligence of technology, it is easier to make or break a business through word of mouth. Personally, I know that if I am interested in buying goods or services from a certain company, I will research other consumer’s opinions. That is the only way to find the real truth about a business. Seidman has his own firm, LRN, that analyzes and helps shape a company’s corporate culture. He explains that times have changed and that some businesses’ attitudes should evolve. Instead of a winner take all approach, there should be trust within the company and with other companies to help each other share and grow. In the article, it states that “the only way to enjoy a good reputation is to earn it by living with integrity. ‘We can't control our stories,’ Seidman says. ‘We can control how we live our lives.’” “A Promise to Be Ethical in an Era of Immortality” talks about upcoming graduates of very prestigious business schools are promising an oath to serve the greater good. I liked this article because it talks about student activism and how they are standing up and making a difference, which is a quality like Diana C. Robertson said, that we haven’t seen since the 60’s. Almost twenty percent of graduates from the Harvard Business School have signed the M.B.A oath in which students they realize “that the goal of a business manager is to ‘serve the greater good.’ Also, it “promises that Harvard M.B.A.’s will act responsibly, ethically and refrain from advancing their ‘own narrow ambitions’ at the expense of others.” In my opinion, with the scandals that have happened the past decade or so, this oath to society will give them a competitive edge over other graduating M.B.A.’s. In addition, Columbia Business School students must pledge to an honor code: “As a lifelong member of the Columbia Business School community, I adhere to the principles of truth, integrity, and respect. I will not lie, cheat, steal, or tolerate those who do.” Recruiters from corporations are going to want people with strong morals that can resist the temptation of greed because a scandal like Enron’s could damage a brand’s reputation forever. In the article, Bruce Kogut, director of the Sanford C. Bernstein & Company Center for
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b fin discussion board 2 - Part 1 The article from CNN Why...

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