LECTURE 10 - GEB 3213 Week 10 Coherence and Persuasive...

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Unformatted text preview: GEB 3213 Week 10 Coherence and Persuasive Writing Todays Class How can you create strong logic and cohesion by building stronger paragraphs? What is rhetoric and why should I care? How will understanding the three classical principles of persuasion help me be more successful as a writer and business person? Creating Powerful Writing Style 1. Clarity (active voice, strong verbs, direct sentence structure) 2. Concision (eliminate redundancies, expletives) 3. Continuity (glue sentences together) 4. Cohesion (paragraph structure, logical connectors) Continuity and Coherence Continuity = how sentences fit together . Coherence = organizational structure for __________________________________________. Coherence creates ______________________. The Purpose of Paragraphs VISUAL LAYOUT: Artificial units of print that you create on the page to make accessible units of meaning (_____________________) LOGICAL UNITS: Cohesive units that you construct to advance a _____________________ (_____________) Weak Paragraph In fiscal 1999, the company filed claims for refund of federal income taxes of $3, 199,000 and interest of $969,000 paid as a result of an examination of the companys federal income tax returns by the Internal Revenue Service (IRS) for the years 1995 through 1998. We are uncertain what amount, if any, may ultimately be recovered. Stronger Paragraph The company and the IRS disagree about whether the company is liable for back taxes . In fiscal 1999, the company filed claims for refund of federal income taxes of $3, 199,000 and interest of $969,000 paid as a result of an examination of the companys federal income tax returns by the Internal Revenue Service (IRS) for the years 1995 through 1998. We are uncertain what amount, if any, may ultimately be recovered. Coherence Principle 1 Begin with a ___________________ : - similar to a topic sentence - answers _________________- _____________ content of entire paragraph- usually 1-3 sentences . - covers only content of paragraph-- ______________________________ A Clear Topic Head If we cannot create cooperation and collaboration, as happened with last months disagreement over strategies for the rollout, we should use disaggregation to work around such lack of consensus. Disaggregation is the separation of organizations into constituent parts so that they can pursue different goals side-by-side. Hewlett- Packard and IBM have used disaggregation with remarkable results to work on different products. Coherence Principle 2 Back the head up with a ________________ : fleshes out _______________________ provides _________________________ to explain/substantiate claims in head usually 2/3rds of the paragraph. A Well-Supported Idea...
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This note was uploaded on 02/25/2011 for the course GEB 3213 taught by Professor Coe during the Spring '08 term at University of Florida.

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LECTURE 10 - GEB 3213 Week 10 Coherence and Persuasive...

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