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psych 421- notes # 21 - Behaviorism The third wave:Phase 1...

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Behaviorism: The third wave:- Phase 1: behaviorism - key player: Watson Phase 2: Neo-behaviorism - key player: Hull, Tolman, an Skinner Phase 3: Socio-behaviorism - key players: Bandura, Rotter Socio-behaviorism: - the focus is on social and cognitive factors that affects our behaviors- 1960-present. Banduara’s social cognitive theory:- Focus on observed behaviors- how organisms respond/ behave He worked with people not animals He studied behavior as function of social situation and criticized skinner and others who studied animals. Emphasized the role of reinforcement S-O( cognitive processes)-R He said it doesn’t matter what the real reinforcement schedule is- what organisms think is what matters Modulator-changes relationship Mediator- comes between some things. Modeling: - also called vicarious reinforcement=> learning by seeing sequences of others’ behaviors. Aka-imitative learning; example- learning to dance.
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