psych of personality feb 14

psych of personality feb 14 - Psychology of Personality...

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Psychology of Personality 2/2/11 9:55 AM February 14, 2011 Behaviorism - Radical behaviorism (Pavlov, Watson, Skinner) ! Social learning (Dollard, Miller, Bandrua, Rotter) ! Cognitive behaviorism (Mischel, Beck, Beichenbaum) - Signs that a theory is behaviorist Behavior is learned (humans and animals) o Often study animals rather than humans – believe human and animals learn things in the same ways Learning depends on the Law of Effect o Law of Effect = behavior that is followed by positive consequence is likely to be repeated, behavior that is followed by negative consequence is likely not to be repeated Situational pressures are critical o Consequences come from the external environment Seek prediction/control, not “understanding” o Satisfied in knowing THAT a behavior occurs, not WHY – stay on the surface - Why are “radical” behaviorists so “radical”? Typical psychological view: Stimulus ! thoughts/feelings ! response o Behaviorists believe: Stimulus ! response (SR psychologists) Believed that psychology would not be taken seriously unless it is completely observable (in behavior)
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This note was uploaded on 02/27/2011 for the course PSY 0160 taught by Professor Moreland during the Spring '08 term at Pittsburgh.

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psych of personality feb 14 - Psychology of Personality...

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