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Unformatted text preview: S OC IA L P SYC HO LOGY E XA M 1 N O TES- S OC IA L C OG N I T IO N : T H E S T U DY O F S C H E MAS Schema: organized knowledge structure that influence perception, memory and behavior G EN E RAT IO N o Experience Brain designed to organize information, begins when very young and build throughout life Use schemas to interpret world o Operant Conditioning Way schemas are reinforced by others affects development of schemas o Social Comparison Compare ourselves to others when we dont know how to behave in or feel about a situation o Genetic Predisposition Research has shown identical twins have much more similar schemas than fraternal M EASUR E M E N T o Attitude Surveys Ask people how they feel about something, Difficult to measure socially undesirable attitudes o Cluster Analysis Sort words and put into piles based on some association o Implicit Association Test (IAT) Memorize list with pairs of words, the pairs of words flashed on computer screen asked whether or not pair on list, response time determines how closely associated those words are Allows measurement of socially undesirable traits S TR UC T U R E C H ARAC TER IST ICS o Dynamic Schemas can be changed easily when young and still learning o Stable Once ingrained difficult to change associations in our minds o Central Nodes Schemas mean different things to different people and certain association may trigger different schemas in different people...
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This note was uploaded on 02/27/2011 for the course PSYCH 133 taught by Professor Drigotas during the Spring '11 term at Johns Hopkins.
- Spring '11